Custom software and API integrations
We build custom APIs and integrations between CRMs, booking platforms, payment providers, ticketing systems, accounting software, WordPress and the internal tools your organisation depends on.
The connection is only the start. The integration also needs a clear response when either system is slow, unavailable or changes.
- Failures are visible, logged and recoverable, not silent
- One system owns each piece of data, deliberately
- Designed to handle failures and changes in the other system
- Monitored once live, as part of ongoing support
What makes an integration dependable
A new integration can work perfectly in a controlled test because both systems are available and the data is tidy. Problems often appear later when a provider changes a field, a record contains an unexpected character, or a request times out and an unsafe retry creates a duplicate.
A reliable integration makes those moments visible and provides a safe way to recover. We design the failure and recovery paths alongside the successful one.
- Which system is the authority for each piece of information
- What happens if the same record arrives twice
- Whether a failed transfer should retry, queue or stop and alert somebody
- How anyone finds out something has been failing since Tuesday
- What the recovery looks like when it does break
- Booking and ticketing platforms
- CRMs and marketing platforms
- Payment providers and accounting software
- WordPress and other content platforms
- Internal systems and bespoke applications
- Third-party APIs of every quality and vintage
Questions we get asked
Can you integrate with a system that has no API?
Often, though the options are less pleasant and worth being honest about. They can include scheduled file exchanges, database-level access where the vendor permits it, or limited automation around the interface a person would use. We will tell you which option applies and what it means for reliability.
Should we use a tool like Zapier or Make instead?
For simple, low-volume, low-consequence connections they are genuinely good and we will say so. They become a poor fit when the logic gets conditional, when volume grows, when failures need a recovery path and an owner, or when per-task pricing starts to exceed what a built integration would have cost.
Who deals with it when the third party changes their API?
We do, for clients on an ongoing plan. Monitoring can alert us when an integration fails, so we can investigate before a silent problem accumulates. See software maintenance and support.
Discuss a software integration
Tell us which systems need to exchange information, what is copied by hand today and how failures affect the business.