Software development for visitor attractions
We build and maintain customer service AI, booking journeys, membership systems, ticketing integrations and internal tools for museums, farm parks, heritage sites and family attractions.
Software we build for attractions
Visitor attractions concentrate a great deal of commercial activity into a busy operating day. When the booking journey breaks on a bank holiday morning, the effect quickly reaches the gate through queues, calls and visitors who cannot complete their purchase.
AI visitor support
Answers to practical visitor questions drawn from the attraction’s own information.
Websites that sell tickets
Fast, accessible sites that carry somebody from planning a visit through to buying a ticket.
Booking and timed entry
Capacity, sessions and pricing rules that match how the site actually runs on a busy day.
Memberships and annual passes
Joining, renewals, multi-venue passes and the member area that keeps people coming back.
Ticketing and CRM integrations
Your ticketing platform, CRM, email and finance systems sharing one version of the visitor.
Internal and on-site tools
Scanning, admissions, group bookings and the reports the commercial team needs on Monday.
Accessibility and inclusion
Keyboard and screen reader support as standard, alongside carer tickets, relaxed sessions and clear access information.
Holp.ai
We built and run Holp.ai, a customer service AI product used by organisations including Castle Howard. It answers practical questions from the organisation’s own information and gives the team a record of what visitors ask.
Holp has handled more than 30,000 conversations since launch across visitor attractions, charities and membership organisations.
Read the case study →Relevant software services
Custom software development
Membership, passes and commercial features platforms will not do.
Software integrations
Ticketing, CRM, email and finance, joined up properly.
AI development
Customer service AI and knowledge tools built around the attraction’s information.
Maintenance and support
Someone watching the booking journey through peak season.
For booking and ticketing work, see how we support Eureka! The National Children’s Museum across two venues.
A failed online booking reaches the visitor at the front door, so booking reliability is an operational issue as well as a technical one.
Discuss a visitor attraction project
Tell us which part of the booking, membership or on-site experience needs attention.