Website Improvement
Ongoing proactive improvements to keep your website effective, reliable, and moving forward.
Book a discovery callWhen a website isn’t actively improved, it slowly becomes less effective. Performance slips, accessibility falls behind, and new ideas get delayed or dropped altogether.
Many organisations treat their website as something to maintain rather than something to improve. Issues are fixed reactively, new functionality is postponed, and no one owns the technical direction.
Over time, this has a real impact. Conversion rates stagnate. Accessibility gaps appear. Small technical decisions start to limit what the website can support.
Our Website Improvements service exists to solve that.
We take long-term responsibility for your website. Not just keeping it running, but actively improving how it performs, how accessible it is, and how well it supports your organisation’s goals.
This is the model we’ve used to support organisations like Eureka! and Stay in a Pub for over three years. A consistent technical partner, embedded alongside your team, focused on steady progress rather than short-term fixes.
Proactive improvement across every critical area
Maintainability
When updates feel risky and only one person understands how the site works.
- Safer update workflows
- Plugin bloat reduction
- Fix fragile integrations
New Functionality
Building and evolving features as your organisation grows.
- New tools and integrations
- Feature development
- New page templates and blocks
Performance
When slow pages and inconsistent mobile behaviour cost you enquiries.
- Core Web Vitals improvements
- High bounce rate reduction
- Faster load times across devices
Compliance
When accessibility and legal requirements become a quiet but growing risk.
- WCAG 2.2 improvements
- Accessible to all users
- Privacy and GDPR best practice
Conversions
When users reach your site, but don’t take the next step.
- Clearer navigation and structure
- Conversion journey mapping
- Drop-off analysis and refinement
Ownership
When improvements are discussed, but never planned or delivered.
- Monthly planning sessions
- Clear backlog and priorities
- Ongoing technical ownership
A flexible, long-term partnership
Start with clarity
We usually begin with a website audit to understand where your site is today and what it realistically needs.
Agree priorities
From there, we shape a plan around your business, your objectives, your website, and your pace.
Ongoing improvement
We deliver steady, proactive improvements over time, reviewing progress regularly and adjusting priorities as your needs change.
For many clients, we act as their technical lead or virtual CTO.
We don’t just work on tickets. We join planning calls, speak with third-party suppliers, and help translate business needs into technical decisions.
We act as a bridge between your team and anything technical. Whether that’s marketing platforms, booking systems, agencies, or internal stakeholders.
This level of involvement is why our relationships tend to last. We’ve supported Eureka! and Stay in a Pub for over three years, adapting the work as their organisations evolved.
The work flexes because no two websites, or businesses, are the same.
Common questions
How much do retainers cost?
Plans are flexible and shaped around your website, your priorities, and what we uncover during the audit. We'll provide you with 2-3 different monthly options.
Do we get a named developer?
Yes. You work with senior developers who understand your website and stay involved long-term.
How often do we speak?
Depending on your needs, we suggest either a fortnightly or monthly catch up call. This usually lasts one hour and provides an opportunity to discuss upcoming priorities and changing business requirements. We love meeting in-person, we try to meet up at least once per year for a whole day planning session.
What size organisations is this for?
Typically organisations where the website is business-critical and needs ongoing care, not occasional fixes.
Can you work with our other suppliers?
Yes. We regularly collaborate with agencies, platforms, and internal teams.
Put someone in charge of your website
If your website needs ongoing improvement, clearer ownership, and a senior technical partner you can rely on, a continuous improvement retainer is the safest way forward.
Start a conversation