Website Audit
A practical review of your website that shows what’s working, what isn’t, and whether it can be safely improved or needs rebuilding.
Book a discovery callWhen a website stops generating enough enquiries, bookings, or sales, the problem is rarely obvious. Conversion rates slip, bounce rates rise, and marketing spend works harder for diminishing returns.
Many organisations sense that their website isn’t pulling its weight anymore. Campaigns drive traffic, but results don’t improve. Enquiries plateau. Small issues start to compound, and confidence in the site slowly erodes.
Over time, updates feel risky. Performance becomes inconsistent. Accessibility and compliance concerns begin to surface. But without clear visibility, it’s difficult to know whether the problem is content, structure, technology, or something deeper.
A website audit removes that uncertainty.
We review how your site is built, how it performs for real users, and how safely it can support ongoing improvement. The goal isn’t to criticise past decisions. It’s to give you a clear, honest view of what’s limiting effectiveness today.
The outcome is simple. We’ll tell you whether your existing website can be improved safely, or whether a rebuild is the sensible step before investing further.
A thorough review across six critical areas
Maintainability
When updates feel risky and only one person understands how the site works.
- Safer update workflows
- Plugin bloat reduction
- Fix fragile integrations
Performance
When slow pages and inconsistent mobile behaviour cost you enquiries.
- Core Web Vitals improvements
- High bounce rate reduction
- Faster load times across devices
Compliance
When accessibility and legal requirements become a quiet but growing risk.
- WCAG 2.2 improvements
- Accessible to all users
- Privacy and GDPR best practice
Conversions
When users reach your site, but don’t take the next step.
- Clearer navigation and structure
- Conversion journey mapping
- Drop-off analysis and refinement
Ownership
When improvements are discussed, but never planned or delivered.
- Monthly planning sessions
- Clear backlog and priorities
- Ongoing technical ownership
AI Readiness
When your website needs to support modern automation and AI tools.
- Structured data foundations
- Cleaner data and integrations
- Content prepared for future AI use
A clear, practical audit process
Audit first
We review your site as it exists today. Code, plugins, data, performance, accessibility, and risk areas. No assumptions, no shortcuts.
Improve or rebuild
We’ll be upfront. If your site can be improved safely, we’ll explain how. If it needs a rebuild, we’ll explain why.
Clear next steps
You receive a plain-English report and a prioritised plan. You decide what happens next, with no pressure.
Common audit questions
What does a website audit actually include?
A review of performance, code quality, plugins, data structure, accessibility, security, and long-term maintainability. We look at how everything fits together, not just individual issues.
Will you just tell us to rebuild?
No. We always look to improve what you already have – we don't want to waste your time or money on a full rebuild. A rebuild is only recommended when it’s genuinely the safest and most cost-effective option.
Do you provide a written report?
Yes. You receive a clear, prioritised report outlining issues, risks, and recommended next steps.
Can you work with our existing agency or internal team?
Yes. Many clients use the audit to support internal teams or existing suppliers.
Is the audit tied to a retainer?
No. The audit stands on its own. Any ongoing work is optional.
Get clarity before performance slips further
If your website isn’t generating enough enquiries, sales, or bookings, an audit gives you a clear explanation of why, and what to do next, before more time or budget is wasted.
Start with an audit